Archive for the ‘Events’ Category

Space is Key @ PAX Prime!

27 Aug 13

You read it correctly, super exciting news!

So Space is Key is going to be at PAX Prime with the very fine folk at Playvue. You can check it out here

This is super cool news that it’ll be there for you to play, I’ve changed the build a little and you can post your scores to twitter fine now so if you’re going,  post your score and I’ll see it and tweet you back :)

It’s a huge shame I can’t fly out though as I’d loved to have been there and man the booth (It’s always amazing speaking with everyone and getting involved with you guys) but I’ve not been in the best of health and after an operation lately I’m sadly unable to head out! BUT if you’re going, you have to throw me a tweet at @ChrisJeffGames and let me know, I might give you a Space is Key iOS promotional code! Who knows.


Oh yes, Space is Key is at PAX Prime baby!

In other news though! I’ve finished ‘Above Average Guy’ and also another cheeky little project that I’m going to announce pretty soon as it’s got a sponsor now. But it’s really cool and I know you’ll love it.

Really excited that ‘Above Average Guy’ finally got completed as I actually benched this project months and months ago, probably late last year. And I feel super bad for benching it, but it was for cool stuff too, I promise. Regardless, it’s finished now so hopefully you guys can be playing it next month!

It's great to be 100% on it actually. Hopefully you'll all enjoy it as much as I have been making it when it launches!

It’s great to be 100% on it actually. Hopefully you’ll all enjoy it as much as I have been making it when it launches!

Over the weekend I also made a quick project with Skybase for Ludum Dare however with a tonne of other work on, it didn’t get finished, but it’s so close! SO, the plan is to polish and spice it up a little, then hopefully get it a release. At heart, this is a avoid and collect style game, coupled with some beautiful abstract art. The concept is you’re a square growing in to a rainbow, it makes sense…

It even has a name, that's how much we did. Sadly couldn't finish it in time for the competition though!

It even has a name, that’s how much we did. Sadly couldn’t finish it in time for the competition though!

As you can see, this little project is super abstract and I love how Skybase handled it. It's looking beautiful!

As you can see, this little project is super abstract and I love how Skybase handled it. It’s looking beautiful!

Psst, one final thing. Super Indie Pals is now on iTunes too, you should check us out and drop it a subscribe and listen to us! It’s fun times :)

Mochi London 2013 is on your doorstep!

30 May 13

Mochi London

It’s that time of the year again folks. Mochi London! Every year I’ve promised to try and make it bigger and better than the last one. And I think I’m already headed that way with some of these speakers!

To me, the best part of organising Mochi London is giving a voice to a lot of UK indies that don’t really talk at events much. It makes me smile when they get up there! Especially how the majority of them are super well known for their games.

So far (more to come!), the confirmed speakers I’ve got for the event are:

  • Tony Lavelle - @the_exp
  • Danny Parker – NinjaKiwi - @mono_eric3
  • Matt Roszac – Kupo707 – He doesn’t have twitter. Get him to join folks!
  • Chris Jeffrey –  ChrisJeff Games - @ChrisJeffGames
  • James Pearmain – Jimp - @Artjimp
  • Jay Armstrong –  Jay Armstrong Games - @Jaymaxarmstrong

Oh hey. The Super Indie Pals are on the list. I wonder why! Well you should wonder, we’re going to hold a live panel it seems. We haven’t nailed down our topics yet, but we’re going to keep stuff open to the audience too which should be fun.

We are changing up Day 2 this year with a game jam! We’ll meet up at Loading Bar, located in the Soho district, and spend the day making games. Space is key, I mean limited, so be sure to reserve your spot! I think instead of a usual pub meet up, a GameJam would cater to everyones creative juices flowing! I know when I step out of the room at the end of the event, I just want to make a game and get prototyping…

If this tickles your pickle, you should head over and register!

In case a few people who’ve been to previous events are wondering why there is a price tag on the event. In previous events, we’ve had high numbers sign up, but a pretty high drop off rate too, we think that if we’ve got a small tag on the event, this should weed out the unsure ones and hopefully allow more people who want to turn up… to turn up and have fun!

The recap of destiny! (GDC and FGS)

11 Apr 13



(From left, curving around the table) – Sudarmin (Toge), Me, Yowan (Juicy Beast), Jimp, Jay Armstrong, Dan McNeely, Kris (Toge), Dom (Juicy Beast). Great Chinese food, with even greater people!

I’m getting over the jet lag I think! But man, San Francisco was fun. If I could, I’d actually live out there. What a place!

So it was a trip for the Super Indie Pals – now best buddies (Jay Armstrong and Jimp). Hanging out with these guys was a blast! Everyone kept asking us if we’d known each other for long too which was pretty funny as we’d probably all been friends since Mochi London 2013 (Me and Jay knew each other before hand though, we adopted Jimp I guess).

After a huge 16 hour flight was FGS! I wouldn’t say we were jet lagged much, just bloody tired. But we made it early!

So Sunday was FGS. What a day this was. After I got there, I felt like I’d missed out on so much from not attending the previous ones. If you didn’t go, you should check out the recordings, now!

Jay won the Most creative game award in the Mochis for Super Adventure Pals. How awesome is that?! But despite what Jay and Jimp say, I was the real winner…. I totally didn’t steal Jays award and put my own stickers on, I promise! (I’m bad a lying).



I’ve really got to say thanks to the Kongregate team for letting us hang in their offices and drink their beer a ton too. I think we were there three times! Really cool people to hang out with, and I have office envy too (Same with Mochi, I want your office).

What I loved most was twitter. The great thing about GDC and FGS was that everyone was all in the same place and everyone used twitter – this is a recipe for big meetups, everyday. It happened too! We ended up with Myself, Jay Armstrong, Jimp, Joey Betz, Con Artist Team, Colin and Steve from Mochimedia, Toge Productions lads, John Cooney and some of the Kongregate team, John from Notdoppler, Anya from Addicting Games, Brad Bourne and probably more that I can’t think of. We had a crew and we used it! What I remember the most is over dinner, John mentioning that we had the cream of the crop of the flash industry, right here under one roof. Which is pretty insane really! We hung out with the Juicy Beast guys (Yowan and Dom), The FGL team, Daniel Stradwick (Monsters Den) and also Simon from Berzerk studio.

Anya took us to see the lightshow at the Bay Bridge! (From left to right) Jay Armstrong, Jimp, Me, Anya (AddictingGames), Sudarmin (Toge), Kris (Toge), John (Notdoppler).

Anya took us to see the lightshow at the Bay Bridge!
(From left to right) Jay Armstrong, Jimp, Me, Anya (AddictingGames), Sudarmin (Toge), Kris (Toge), John (Notdoppler).

But along with meeting all of the above, it was awesome to hang out with Daniel McNeely from Armor as it’s always been emails we’ve worked over and it’s great to put a face to the name and really get on with them – making it a mission next year to visit them out in Orange County!

We also got to go to Alcatraz on the Tuesday too, thanks to Chris from FGL for that too as it was great fun! We were looking after the Gardens by ripping up and chopping some plant (I have no idea) that Seagulls nest in. Jimp and I were the chumps that stood and choped the big leaves into little leaves, whilst Anya and Jay threw a ton of plants at us. After we got to do the audio tour of Alcatraz and see some of the cells and stuff – which was awesome, you have to do it!

Once GDC wound down, we decided to explore! We rented bikes and headed over the Golden Gate bridge to Sausalito. I fell in a prickly bush and had people laugh at me which was fun, BUT, chump of the month goes to Jimp for going over his handlebars and scaring a Mexican couple. Bravo!

Biking the Golden gate was amazing! This photo really does it no justice either...

Biking the Golden gate was amazing! This photo really does it no justice either…

All in all, I want to live in San Francisco now and if you live there, I’m jealous of you. Lets swap?

Was it worth it?

‘I’m not reading this huge ass article that you’re about to write, you cheeky british chump!’ version = YES!

With that aside, I know you’re wanting to read this (You better)! So before I left for GDC, A lot of people were saying they’re probably not going to make it as they can’t afford it or they don’t think it’ll really be worth it.

The first answer is cool, I mean yeah it’s definitely going to knock you back a bit in terms of finances, but you can totally make the trip without absolutely destroying your bank, you know this too.

From a business and networking point of view, it’s completely worth it I feel. Personally, I might not have made it out if FGS (Flash Gaming Summit) wasn’t on purely because it’s completely targeting the industry I’m actively in (Flash Games) so I knew that everyone I’m going to meet is pretty much making flash games, wanting to, or in some other way involved. However GDC isn’t so much, it’s a lot more wider but it doesn’t mean you can’t get a lot out of it either.

Independent Games Summit Pass let me down though. A lot of the larger talks and ones that seemed really interesting weren’t covered on this (I kinda knew this before – but I didn’t think it’d be that much of a pain). I was wrong, I think we made like 4 talks in totally, which is pretty sucky. But a few we tried to go in we got turned away due to our passes (even when our pass was listed) too, so I think next year It’d be best getting an access-all pass so I can see everything I want too and to also watch them online after (Which the Indie pass totally didn’t do).

We got to hang around the GDC area and the Expo (Probably the best part of the Indie pass if you miss out on the first two days of the summit like we did!). And we also got denied coffee because we had an indie pass!

Was it worth it? Of course!

Definitely the bets trip I’ve been on.

(If you’ve made it this far, tell me on twitter @ChrisJeffGames and I’ll owe you a cookie!)


Sudarmin (Toge) and myself. I’m so photogenic!

GDC/FGS and not so secret super cool podcast!

22 Feb 13

gdc13_logo FGS



That’s right! I’m at FGS5 and GDC13 in March. If you’re going and want to meet up throw me a message on the contact, always up for meeting fellow developers or publishers/sponsors. If I’ve worked with you, it’ll be even better to put a face to a name! :)

I don’t bite! Honestly.

It’s going to be really cool as I’ve never actually been to the States before but wanted to so TICK! That’s off the list. I’m heading over with Jay Armstrong (Doubt you’d know him, he made Super Adventure pals) and JIMP (Really doubt you’ve heard of Sushi Cat), so that alone is a concoction of mayhem, we’re going to make a good holiday of it by not drinking, no parties and just staying in our hotel for the 10 days.

I’m a bad liar, that’s definitely not going to happen!  We’re even make a game on the way there. PlaneJam style!

Super indie pals

I knew I had to do the art for the website. I mean, I’m super talented at drawing (I ABSOLUTELY SUCK! HELP ME)

A podcast?!

I heard you’re making a podcast though, Chris? HOW DO YOU KNOW! That was a secret.

Seriously though it’s been something on my mind for a while and I think we can really nail it, so I pitched the idea to James and Jay. The ball has already started rolling and we’re looking at launching our first episode of the podcast once we’re back from San Francisco. It’s going to be called ‘Super Indie Pals’ purely because I hate the name of ‘Super Indie Pals’ and thought it needed to be stolen. Seriously, it’s a great name and it describes us all as a group. It’s a good nod to Jay too ;)

So the whole idea is to talk about games we’re playing, tips and tricks, a load of talk about game development cycles, what we’re currently working on or doing that’ll hopefully be of interest to everyone. My plan is to also try and get someone from the industry involved every episode to ask them a bunch of questions too. I’m really excited about this venture and can’t wait to show you guys.

Did I mentioned our beloved Waterflame is doing the jingle too?! I’d listen just for that to be honest.

Platcore stuff!

Psssssst. Did you see Platcore go live on Miniclip this week? If not, you should check it out. This is really cool and in relation to my last post, it’s kind of a proud feeling in my career to get something of mine on their due to me living on that site as a kid!


It went live on Miniclip. Show it some love!

Mochi London 2012 – Better late than never edition!

06 Nov 12

Mochi London 2012 – Better late than never edition!

In this write up I’ll try not to mention Nando’s too much. Seriously! I’ll try. Of course, this is the better late than never edition as I also aimed to get this write-up out as fast as I could but I’ve been super busy since Mochi London so I only had time to write this pretty slow! Sorry!

Mochi London you say?

Of course. Mochi London 2012! For me to see how this event has evolved is just mind blowing, especially considering what the event was just two years ago! It’s really ramped up- it’s been great to have everyone involved and an amazing room full of enthusiastic attendees. With that out of the way, if you’re still scratching your head a little, I’ll go into a bit of detail.

So it all began in 2008 – in a fashion that was way different to the Mochi London you’re seeing now. There was Ernesto Quezada (Games Garden), Rob James (robotJAM), Carl Trelfa (The Podge) and one or two other community members (I’m sorry if I left your name out! I do remember your faces though :)). It was an excuse to drink (can’t complain!), we went to a few pubs and even drank on a boat (never again…). Although we did talk about game development and the likes for a bit, it was mostly a low key event but it was perfect! Not in a million years would I have thought it’d turn into what it is today though!

With the support of Mochi Media we’re now a 2-day event for the Flash games community members that promises to be bigger & better than ever before. 2011 was a blast, and 2012 really topped it in my books! I think that’s the best thing about Mochi London and why I find it more enjoyable that any other event I’ve personally been to. We keep it real- we’re both developers so we know what we’d like to hear and see from the industry, and we deliver just that! I love sitting and watching all of the presentations from developers and industry folks that we want to hear from, makes it all worth it :)


So, who are we?

I’d say ladies first, but Ernesto isn’t a lady, nor am I really. So being all noble and that, I’m going first!

So I’m Chris Jeffrey, I’m an independent game developer from the UK.  I’ve been using Flash for like 6 years or something like that and I’ve been focused on developing games for around 3 or 4 of those! I took the ol’ leap of faith early last year and quit my full time job to do what I love, all this stuff! I’ve developed games such as Space is Key, Platcore, They Took Her, Scramball and a few others. I generally develop free browser based games, however I’m starting to make the move into the mobile and desktop space as well!

You can usually see me posting rambles on my blog and twitter. Oh and did I say, I love Nando’s!
Ernesto Quezada is a Games Developer/Publisher from El Salvador. He moved to London in 2002 and has worked professionally as a Flash Developer for companies like Gamesys, Evolution Gaming and Playtech, and currently works for a cool start-up as a Lead Developer. He lives in Canary Wharf with his girlfriend and baby daughter Nicole who is already being trained to become a games developer like her dad :)

Ernesto likes Casinos a lot too. He didn’t write this, but he does!


Meet the Speakers

Chris Jeffrey (ChrisJeff Games) and Jay Armstrong (Jay Armstrong Games) - Who Are you trying to impress?

Colin Cupp (Mochimedia) - What’s new at Mochi!

Iain Lobb (Dull Dude Ltd) - Super Gun Kids: The Making Of…

Tom Vian(SFB Games) – Screenplay

Rob Donkin and John Donkin (Bad Viking Ltd) – Bad Eggs Online: Our Eperiences with Multiplayer & Microtransactions

James Pearmain (JIMP/ Freelance Video Game Artist) – Game Aesthetics & Branding

Stuart Allen (FunkyPear) – Simple Verlet Physics for Games

Tom Krcha (Adobe) – Adobe Gaming Solutions

Rob Davis (Playniac) – Beat the Post-Launch Blues: Your Game is Out, What Now?

Rob and John Donkin getting ready to speak!

I sought out a right bunch of speakers for the day! Everyone was absolutely brilliant, and there was a lot of diversity. One highlight for me was JIMP’s talk on game branding and aesthetics. I think it was great to see things from an artists point of view really, as last year we didn’t quite cover that.

This goes back to the idea of us (the organisers) getting in speakers we’d love to see ourselves – developers and artists that are doing a lot out there, but don’t normally speak at events. It’s getting the talent out there for the Mochi London crowd which really makes it all great.

I’d love to be able to talk about each of the presentations but I would just go on for ages! In short, amazing presentations!


How’d the day go?

In my eyes, the day couldn’t have gone any better! We really hit what we wanted to in terms of the main day. We had a brilliant bunch of eager folks just waiting for the day to begin!

Registration in the morning! Badges, badges, badges!

We had a decent turn out (approx. 65) and the speakers more than delivered, lots of questions, lots of fun!

Smiles all around before the day kicked off!

After the event all wrapped up, we ended up going to ‘The Coal Hole’. I think it’s got a funny name and it’s pretty local so it’s ideal to head over there after the day! We ended up with quite a few people there and it was great to speak with a load of people too.

Ernesto and Steve having some serious banter outside ‘The Coal Hole.

I know I said I wouldn’t mention Nando’s but I actually have to here. I got my wish this year, we went to Nando’s! Ended up with quite a few people there in a little cave. The next day wasn’t so good though, a few of us had a dodgy stomach!

Day two is where it’s at!

In keeping with Mochi London tradition, we had a low-key pub meet-up in Leicester Square (Yates’). It’s an okay pub and you know what you get from there! Kinda like a Wetherspoons I guess.

In Megadev fashion, we played lots of UNO on Sunday!

As usual we had a few drinks and talked about game development in general. But not so usual, we played UNO. Lots of UNO! Thanks to Jon over at Megadev, we ended up making our own rules up and had a good laugh really!


We hadn’t played UNO enough. We needed to play more!

The UNO play continued to the next day as well. It slowly became the theme of whole event…


I know what you all want… Presentations!

Yeah, I know why you’re reading this. It’s all for the presentations! Whether you didn’t get a chance to come out the event, or if any presentations were so good you needed to see them again, here you go:


You have footage!?

We have footage! Well – we’re sorting through it but check back and it’ll be all dumped here!


Final stuff

So I mentioned Nando’s more than I should. Oh well!

I’d like to thank the Mochi Media guys (Colin and Stacey) for the help again, I mean without them, this wouldn’t be what it is today really.

With that said 2013 anyone?!

Anything you’d like to say about the event please let me know! Certain talks you like, what you’d like to see or even anything you weren’t really keen on! Throw them in your nearest bin, and by magic I’ll get them! No seriously, either throw me an email through or @ChrisJeffGames on twitter!

Mochi London and!

14 Sep 12

Mochi London 2012 is this week! I can’t freaking wait! If any of you guys are headed there, do come and say hi, don’t be shy :)

When I’m back next week I’ll also follow up with a round up of the event, y’know, as I did last year. All in good fun!

So this year is a bit different too. Jay Armstrong will be speaking! To be honest, I don’t do much public speaking, I don’t think Jay does either. But it’s going to be pretty cool! Our presentation is called ‘So who are you trying to impress?’ and we’re really focusing on our experiences with ‘They Took Her’ and what we learned from it all.


So… Who are you trying to impress?


In other, pretty awesome news! Space is Key now has a website. It’s been long due to be honest, as I’ve always had plans to port it over to other platforms. But it looks like this may be happening sooner than I thought! I’ll update you guys as I go along, y’know I always do :) CHEQUE EET OUT! SpaceIsKeyDotCom

FINALLY! Space is Key now has a site, thanks to a good friend Dean Murphy!

A bit of everything

19 Jul 12

Lots and lots have things have been happening over the last month! I thought it’d just be better to do a super big post and run through lots of stuff!

Eleventh Hour

So Eleventh Hour actually hit front page on Kongregate and on Newgrounds which is great! It’s always good to see the game up their – thanks to Tom and Greg! :)

It’s actually got a much better reaction from the Kong and NG crowd than it did from the Armorgames players. Which I find pretty interesting – A lot of the Kong feedback was pushing me to make something of this idea and pursue it more (Which me and Jay have ideas for, it’s just finding the time we’re both able too). I’m hoping in a month or two we’ll be able to sit down and nail something and not just a quick game! :)

I’m totally thinking a zelda meets fallout style. I mean, this prequel will set us up perfectly ;) Lots of RPG elements; Crafting, EXP, Skill tree, nice inventory and quests. Time will tell for it!


Wow – bet you haven’t heard this name for a while, right?! Bloody hell.

So yeah! After months and months of talking to a few sponsors and getting things sorted out – it’s all finally a done deal and ready to release (I’ve just got to add a little tutorial then boosh!) I’ll let you guys know when it launches though, as I do! I’m hoping it’s this week – if not, definitely next week!

Am I seeing things?! Platcore is ready for release?


Above Average Guy

It’s a shame this got put on hold for Eleventh Hour and then after that Platcore got sorted out! So this game has been on the backburner for a little while now sadly. BUT, I plan to pickup everything in a week or so and it’s pretty much done to be honest. All I’m doing is designing a few more levels to keep a decent amount of content in it, then we’ll be good for that!

I’ve got everything crossed that the process for sponsorship won’t take as long as Platcore! (Nothing in the world can to be honest!) :)

We’re waiting for the show to begin! HURRY CHRIS!

Mochi London 2012

Now this has turned in to a biggie! We’re looking at 101 registrations already – for our ‘Saturday only’ ticket, we’re completely sold out! I mean, it’s looking like it’ll be huge and so much fun! Can’t wait for it!

I also might be talking to – who knows! Me, I guess. But yeah, I’m thinking about it. I’ve got a decent topic that is interesting and I’m going to go for it (When it’s all nailed down, It’ll be released and also update the registration page on it)

Tom Krcha (Adobe) also confirmed to speak last week which is awesome! We’ve also got one more speaker due to confirm too, I’ll let people know on twitter and all that good social stuff.

So there are actually 9 tickets left as I write this – I urge you to run over there and get it all fully booked!

If you made it to the bottom, you rock!

Mochi London 2012!

18 Jun 12

So it’s 2012. Last year I promised I would try my best to make Mochi London even better in 2012, and I really think I’ve gone in the right direction! Some great talks from some great people in the flash development world, and with last year, I moulded the event to appeal to me (As a developer) so it’d appeal to as many people as It could! And I think we’ve done it this year also! :)

It definitely wouldn’t have happened without Ernesto Quezada who has been organising Mochi London with myself from the beginning! And then with Mochi coming along and helping us, it’s just making everything unreal! So I’ve got to say a big thank you to Ernesto, Colin and Stacey in particular for everything too :)

So if you don’t know, Mochi London is a two day event (Conference on Saturday and Pub on Sunday). With support from Mochi Media, this 2-day event for Flash games community members promises to be bigger & better than ever before!

Who should attend:

  • Game developers- Flash, mobile, or otherwise
  • Flash gaming website and portal owners
  • Flash artists
  • Flash game service providers
  • Anyone interested in the Flash games space and can make it to London!
Speaker and sessions:
  • Iain Lobb, Indie Game Developer – ‘Super Gun Kids: The Making Of…
  • Tom Vian, Co-founder, SFB Games – Screenplay
  • Rob Donkin, Director, Bad Viking Ltd – ‘Bad Eggs Online: Our Eperiences with Multiplayer & Microtransactions
  • James Pearmain, Freelance Video Game Artist – ‘Game Aesthetics & Branding’
  • Stuart Allen, Indie Game Developer, FunkyPear – ‘Simple Verlet Physics for Games’
You can see more detail on the speakers topics over on
We’ve also got our last speaker who I’m waiting for confirmation on that I’m super exited about too so :)

Go get registered now! It’s going to be fun and informative. If you’re in the industry, it’s something you shouldn’t miss at all!

Mochi London 2011 Write Up

19 Sep 11


What is Mochi London?

Mochi London has been held for 3 consecutive years now as a community-driven Flash game developer meetup averaging 8-12 attendees, and has traditionally resulted in open conversations with regards to Flash game development. Ernesto Quezada and myself have been to every single one, with Ernesto serving as the organizer the past two years. Well things changed in 2011 after Ernesto and I had a little conversation- we wanted this year to be bigger and better than before!

Who are we?

I’ll start off with myself! My name is Chris Jeffrey, I’m a Games Developer based in the United Kingdom. I primarily develop on the Flash platform, however as of late I’ve also started porting games over to iOS & Android platforms as well. I’ve been using Flash for around 5 years in total and developed games casually for approximately 3 of those years.

However! More recently I’ve actually made a bold move and actually left my job to go full-time indie, so I’m really looking forward to having the chance to devote all of my time to development. Apparently the content I throw out can be somewhat successful, ranging from 4-8m impressions in their life cycle, but if you want to know more and hear me blabber, I’m also on Twitter and Facebook.

Ernesto Quezada is a Games Developer/Publisher from El Salvador. He started using Flash in version 4 back in the late 90′s. In 2002 he moved to London. After learning a bit of English, in 2005 he went on to get his Masters degree in Digital Media at the London Metropolitan University. Even though he’s been working professionally as a Flash developer since 2006, his graphic design background still stops him from moving completely to the dark side so he’s still a bit scared of the command line which, anyway, he uses at work on a daily basis. He’s created about 30 games in the past 10 years (and has drank a lot of tequila on the way…). Check out his portal over at

First meet up in 2008

First meet up in 2008 - Oh the times!

Why London?

Exactly! It’s what I ask myself. Personally, Mochi Newcastle seemed much more appealing (I live in Newcastle). Honestly though London is a great place and we thought it would be a more convenient location for the majority of people, plus it has the added tourist incentive for people to see the sights and such. Previous Mochi London meetups have generally been with developers in and around the London area, so we didn’t feel a need for our 4th event to be anywhere else!

The Venue

Ernesto, the London local (and official Mochi London tour guide) received a really good tip on this one. After he checked it out and shared pictures of it with the rest of us, we knew right away that this was the right place. Plus, the venue itself was relatively close to a tube station and a pub. Perfect, right? The inside was just right for the crowd we’d anticipated, it seated everyone pretty comfortably without people being too cramped or too spread out. Kings College London also catered the event, which meant that we didn’t have to get catering from another vendor.

So a big thanks to Mochi with helping us out with the venue, food, & beverages for the event! :)

The line for munch! Nom.

The line for munch! Nom.

First steps

We started to discuss potential ideas of ramping up the meetup and getting it to a level where we could potentially attract more attendees than just the regular handful. We toyed with the idea of getting sponsors and going down that route of making it more of an official conference than just a meet up, but that whole idea didn’t really appeal to us, we wanted a more official meet up, however still cater to the whole idea of it being by developers for developers. We settled on the idea that it would be best to get Mochi Media directly involved, especially since this was coming directly from their community! However, we still wanted to keep the whole conference style and not just sitting in a pub, so we threw ideas around about getting a venue and speakers and making a whole day out of it.

We were moving in a different direction from the typical meetups, a direction that I was really excited about! That said, we still liked the idea of our pub meetup (Being from Newcastle I guess maybe?) So we ended up including the pub portion as well and made it a two day event to keep with Mochi London tradition.

Merlin Gore - Importance of personal branding - As you can see, I'm all branded, Huzah!

Merlin Gore - Importance of personal branding - As you can see, I'm all branded, Huzah!


Once we had the idea locked down, it was time to get the event pumped with solid content that would get the Flash games community excited about the event! For some, this can be a pretty daunting and time consuming experience- trying to get quality speakers with content people actually want is no easy task. My approach: I kept it real simple and just thought of what I’d want to hear! Sounds a little egocentric, but I’m an indie developer and I know exactly what I’d want to hear and from who- so why not get them to speak!? Makes sense, right?

We ended up with a pretty strong line up of speakers, with content that covers a wide variety of topics within the Flash games industry. Perfect in my eyes!

Day 1 schedule!

Day 1 schedule! - Look how far we've come!

We ended up with a pretty strong line up of speakers, with content that covers a wide variety of topics within the flash game industry. Perfect in my eyes!

  • Iain Lobb (freelance Flash / ActionScript developer)
  • Stuart Allen (developer of Gravitee Wars)
  • Martine Spaans (Ubisoft, formerly of SPIL Games)
  • Michael Hudson/Steven Gurevitz (CodeHeads/2002 studios)
  • Merlin Gore (Flash developer,
  • Mike Jones (Platform Evangelist, Adobe Systems)
  • Colin Cupp/Ryan Nichols (Mochi Media)

On the day

A few of us kicked off the day a little earlier in order to get set up and also to ensure that everything was in proper working order. Registration opened at 9:00am and it wasn’t long after that when we started to see people arrive! Personally I felt really great when people started flooding in, as beating 8 attendees for a community event is a milestone for Mochi London ;). And they didn’t stop- we ended up with about 50+ people eager for the antics that the day would bring, in the form of presentations of course.

Mochi London 2011

Mochi London 2011 - All the happy faces :)

I honestly feel the day couldn’t have gone any better, unless we actually went to Nando’s afterwards (inside joke and my personal obsession)!! All the speakers were started on-time and covered their topics extremely well. Questions were asked by engaged attendees, and they received some really in-depth responses. There were moments when the conversation moved from the presenters out to the audience, which was exactly the type of attendee interaction we were hoping for. Overall, the whole day was really informative and went exactly to plan (minus Nando’s, not fair!).

Day two

The day that consisted of drinks and random chats about Flash game development, experiences and stat sharing! Exactly what Mochi London started off as, so this couldn’t go wrong at all! We totally kept up with tradition and met up at the Montagu Pyke pub which is where the first meet up was held! It’s a nice, open venue with a solid Sunday roast…and it’s reasonably priced!
We met up at 8pm and finished at around 10:30pm, then went on the hunt for food! Of course, I suggested Nando’s (As always!), however we missed it by around 5 minutes, I’m not sure what I’ve done, but karma wasn’t on my side for that day! Or the day before…

Day one meal. Eating Ramen with a fork is how we do it up North!

Day one meal. Eating Ramen with a fork is how we do it up North!

Closing Thoughts

I personally thought the whole event went to plan- in fact, it couldn’t have gone any better as far as I’m concerned! This was a great step for Mochi London. We’re definitely going to be preparing for Mochi London 2012 due to the popularity of this year’s event! My hope is to be able to take it up another notch with more quality speakers who have a strong presence in the Flash games industry, as well as keeping the event as fun and informative as possible. In the end, Mochi London is all about the community.

So on that note, Mochi London 2012 anyone?!


Robinson and his heroic efforts at manning the reception booth, thanks Robinson!

I’d love to hear thoughts and ideas for next year, we want to make it even better! Feel free to contact me!
I’d also like to thank everyone involved in making Mochi London 2011 what is was on the day! From the Mochi Media team, to the speakers, and most importantly to the attendees who turned up- thanks everyone!

Presentations? We Have Presentations!

Check out the presentation slides from the speakers of Mochi London 2011


Check out the pictures on Mochi’s phototstream to see pictures taken throughout the weekend!


I’ll be sharing the videos of the speakers in a later post as we’ve got to get all the footage in one place and edit a bit (as it’s recorded from a tablet). So keep an eye out! :)

Thanks for reading!


Mochi London 2011

28 Jul 11

Hey guys. Got some great event news for you’s, that comes in the form of an upgraded meet up in London! The usual Mochi meet up in London has had a huge upgrade and is now a 2-day event!

Mochi London 2011 is a FREE 2-day Flash games event taking place on August 27-28, 2011 in central London!

Brought to you by members of the Mochi Media community, Mochi London will bring local Flash game developers, artists, and publishers together to share insights and experiences about the Flash games market. Whether you live/work in the United Kingdom, or even elsewhere in Europe, this event will be well worth the trip. Mochi community members Ernesto Quezada (Games-Garden) and myself are organizing the event, with support provided by Mochi Media.

This event is going to be a blast! Definitely something not to miss if you can help it!

Registration page:

Old thread:

I really hope a lot of you guys can make it, it’s for you! Will be great to meet a lot of you too!

I hope to see you out there! Swing by and say hello if you do!


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